Why Cross-Platform App Development is the Future

In today's dynamic world of app development, it's worth examining why some developers still choose to build apps for a single platform when cross-platform tools offer a compelling alternative.¹ While there are valid reasons for sticking with a single platform, I believe that the future of app development lies in a platform-agnostic approach.²

Consider the apps on your own phone. Whether you're an Apple or Android user, you likely have many of the same apps. Coincidence? Not likely. It reflects a growing expectation that apps should be accessible regardless of choice.

While there are exceptions where some businesses rely on a single platform due to cost and security concerns, a platform-agnostic approach is becoming increasingly common.³ This shift is largely driven by the rise of BYOD policies, which allow individuals to use their preferred devices.⁴ 

Back in 2012, when I implemented BYOD at Greenwood College School, the idea of a homogeneous, single-platform environment was still the norm. Such an approach today would be considered outdated and limiting. My goal with BYOD was to empower students to choose the device that best suited their learning preferences while still ensuring they had access to all the necessary apps and tools. This experience solidified my belief in the importance of a platform-agnostic approach, as it allows us to cater to diverse needs and preferences while maximizing accessibility and engagement.

Why Limit Yourself?

So, why do some developers still focus on a single platform? Some prioritize creating a truly native experience that adheres to specific design guidelines.⁵ As mentioned, it may be a cost consideration, as developing for multiple platforms can initally be more expensive.⁶  Or some developers may simply have a strong preference for a particular platform. 

Whatever the reason, developing for a single platform represents a niche perspective.⁷  And while cross-platform development may its security challenges, it can be just as secure by following best practices in choosing the right APIs and third-party libraries.  Plus, as I look at how people interact with technology, a platform-agnostic approach encompasses a wider audience. It also caters to the end user and/or business preferences rather than the developer. ⁸ 

Advantages of Cross-Platform Development

Key advantages are: 

• Wider Market Reach: Developing for both Apple and Android allows developers to tap into a much larger user base.¹ 
• Cost-Effectiveness: While there may be upfront costs, cross-platform development ultimately saves time and resources by using a single codebase.¹⁰ 
• Faster Development: Code reusability means quicker development cycles and faster time to market.¹⁰ 
• Easier Maintenance: A single codebase simplifies updates and maintenance.¹⁰

Final Thoughts

In my own work at Greenwood College School, I've seen the power of embracing a platform-agnostic approach. By ensuring our technology is accessible to everyone, regardless of their device, we've been able to create a more inclusive and equitable learning environment. I believe the same principle applies to app development. By thinking beyond a single platform, developers can unlock new opportunities, reach a wider audience, and ultimately create more valuable and impactful apps. 

What do you think? Is cross-platform development the future of app development? Share your thoughts in the comments below!

References:

1. Cross-Platform Mobile App Development - Pros and Cons | Active Logic. (https://activelogic.com/insights/pros-and-cons-of-cross-platform-mobile-apps)
2. Emerging Trends in Application Development: A Look into the Future - Kissflow. (https://kissflow.com/application-development/application-development-trends/)
3. The Future of Mobile Apps: 4 Trends Shaping Digital Experiences in 2025. (https://www.willowtreeapps.com/insights/mobile-app-development-trends-2025)
4. Choosing Between Native and Cross-Platform Mobile Development | DashDevs. (https://dashdevs.com/blog/how-to-choose-between-native-app-development-and-cross-platform-app-development/)
5. Native vs Cross-Platform App Development: What to Choose? - LeanCode. (https://leancode.co/blog/native-vs-cross-platform-app-development)
6. Native vs cross-platform mobile app development - CircleCI. (https://circleci.com/blog/native-vs-cross-platform-mobile-dev/)
7. Native vs Cross-Platform App Development: Which is Best? - Coding Pixel. (https://www.codingpixel.com/native-vs-cross-platform-app-development/)
8. What's a Technology-Agnostic Approach? - Commercetools. (https://commercetools.com/blog/what-s-a-technology-agnostic-approach-and-why-is-it-a-core-trait-of-composable-commerce)
9. Native vs Cross-platform app development: Mobile app trends 2025 - Elite IT Team. (https://eliteitteam.com/blogs/native-vs-cross-platform-app-development/)